Advisory
Strategic & Cross-Border Advisory
Advisory when needed. Execution when required.
Europe · The Middle East · Southeast Asia
A world of La Maison Q.J. Bünzel
Who we are
Senior leadership. Cross-border perspective. Entrepreneurial execution.
La Maison Advisory brings together the scope of a full-service advisory firm with the focus and discretion of a boutique. Every engagement is led and executed by principals who have held C-level positions in global corporations and international firms, and who have built, managed and restructured businesses themselves.
We work with shareholders, founders, family enterprises, investors and leadership teams between Europe, the Middle East and Southeast Asia — from the first strategic question through to the operation of the business. Where it is useful, we advise. Where it is necessary, we take responsibility: for a transaction, for a transformation, or for the running of the business itself.
What we do
From strategy to execution.
01
Strategy & Corporate Development
- Corporate and business strategy
- Portfolio and investment decisions
- Growth and expansion planning
- Corporate and business strategy
- Portfolio and investment decisions
- Business model development
- Market positioning
- Growth and expansion planning
02
Transactions & M&A
- Buy-side and sell-side advisory
- Due diligence and valuation
- Post-merger integration
- Buy-side and sell-side advisory
- Target identification and screening
- Due diligence coordination
- Valuation and deal structuring
- Negotiation support
- Post-merger integration
03
Corporate Finance
- Financing strategy
- Business plans and models
- Investor and lender preparation
- Financing strategy
- Business plans and financial models
- Capital structure
- Investor and lender preparation
04
Restructuring & Turnaround
- Business review and diagnosis
- Liquidity and cash management
- Stakeholder negotiations
- Business review and diagnosis
- Liquidity and cash management
- Restructuring and turnaround plans
- Stakeholder negotiations
05
Finance & Performance
- Management reporting
- KPI frameworks
- Budgeting and controlling
- Management reporting
- KPI frameworks
- Budgeting and planning
- Controlling and cost management
06
Operational Excellence
- Operating model design
- Process and SOP architecture
- Procurement and supply chain
- Operating model design
- Organizational structure
- Process and SOP architecture
- Procurement and supply chain
- Productivity improvement
07
Commercial Development
- Sales strategy and organization
- Pricing and revenue management
- Strategic partnerships
- Sales strategy and organization
- Pricing and revenue management
- Key account development
- Strategic partnerships
08
Governance & Organization
- Governance architecture
- Internal controls and compliance
- Succession in family enterprises
- Governance architecture
- Internal controls and compliance
- Leadership development
- Succession in family enterprises
09
Market Entry & Cross-Border
- Market assessment
- Partner identification
- Market entry structuring
- Market assessment
- Partner identification
- Market entry structuring
- Senior-level access in Vietnam, Europe and the GCC
10
Interim Management
- Interim CEO, CFO and COO roles
- Programme leadership
- Operational management
- Interim CEO, CFO and COO roles
- Programme leadership
- Operational management
Every mandate is led by people
who have carried the responsibility themselves.
La Maison Advisory
How we work
You decide the depth of our involvement.
Every business is different, and so is the moment at which it asks for support. An engagement can begin at any of three levels, and can move between them as the business develops.
01
Strategic Advisory
Direction, structure and decision support at shareholder and board level.
02
Management & Transformation
Hands-on leadership of transactions, restructuring and organizational change.
03
Full Operating Partnership
Direct responsibility for running, transforming and scaling the business — with responsibility for results.
Engagements are led and executed by principals who have held C-level positions — at every level of involvement.
Our platform
The right expertise for the right scope.
A core of senior principals leads every engagement. Around them, we mobilize selected executives, specialists and partner firms, according to the requirements of each mandate. One principal remains accountable for the engagement as a whole.
Executive leadership
Former C-level executives · interim management · board-level experience
Finance & transactions
Corporate finance and M&A specialists · investment partners and family offices
Legal & tax
Established partner firms
Industry expertise
Sector specialists as each mandate requires · healthcare through German Medical Services
Where we work
Europe. The Middle East. Southeast Asia.
Our strength lies in three regions, and in the connections between them.
Europe
Our base is Germany, bringing European governance, financial discipline and access to European companies, investors and expertise.
The Middle East
More than two decades of leadership and advisory work in the Gulf, including government-linked projects in Saudi Arabia and the United Arab Emirates.
Southeast Asia
Deep roots and senior-level networks in Vietnam, and trusted relationships across the wider region.
Who we work with
Shareholders, investors and leadership teams.
Designed for
- Shareholders and boards
- Founders and family enterprises
- Investors and family offices
- Developers and government-linked entities
- European companies entering Southeast Asia
- Vietnamese enterprises expanding to Europe
Typical situations
- Setting or revising corporate strategy
- Acquiring, selling or merging a business
- Preparing for investment or financing
- Restructuring and optimizing operations
- Building reporting and governance
- Entering a new market
- Bridging a leadership gap
Industries
Our focus is the nature of the mandate: owner-led and family enterprises, cross-border situations, and businesses at a point of transition. Our experience spans healthcare, manufacturing, real estate, hospitality, and marketing and advertising services.
Our difference
Full scope. Boutique focus.
01
Full Scope
From strategy and transactions to restructuring, operations and interim management, within one engagement.
02
C-Level Execution
Led and executed by principals with executive experience in global corporations and firms.
03
Founder-Level Access
Direct engagement with the founders and senior decision-makers throughout.
04
Curated Platform
The right specialists and partners for each scope, mobilized for as long as they are needed.
05
Cross-Border Fluency
Working in English, German and Vietnamese, across Europe, the GCC and Southeast Asia.
06
Long-Term Alignment
We prefer relationships in which our role is connected to sustainable value creation.
Led by the founders
One at the table. One behind every decision.
Jörg C. Bünzel
Co-Founder & Senior Strategy Advisor
Jörg leads at the table: executive and interim roles, sales and business development, procurement, and the relationships with clients and partners. More than twenty-five years of international leadership across Europe, the Middle East, the United States and Asia. Senior advisor to the Dubai Health Authority, recognized by the Government of Dubai in 2025 for his contribution to healthcare governance and policy.
Quynh Bünzel
Co-Founder & Vision Curator
Quynh leads from within: governance, strategy, and the preparation and coordination of execution behind every mandate. Born in Hanoi and shaped by a life between Asia and Europe, she selects the mandates La Maison Advisory takes on, brings together the right people for each engagement, and holds senior-level access across business and institutional circles in Vietnam and Southeast Asia.
Every mandate is led by both founders.
Within La Maison
From first introduction to transaction.
Discuss a Mandate
We look forward to hearing from you.
All enquiries are treated in strict confidence. References available upon request.